Kris Okyay
Program lead - rotation at HubSpot
“Whatever you do, do it for those that like to be active in events and webinars as well as those who like to be in the background and read through your content at 2:00 AM at night.”
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“Whatever you do, do it for those that like to be active in events and webinars as well as those who like to be in the background and read through your content at 2:00 AM at night.”
“When it comes to tech-touch, weirdly enough, it's your customer who will be creating a lot of your best content.”
“CS teams can benefit from using proactive, scalable outreach tools and technologies combined with marketing analytical tools to effectively measure reach and activity throughout a specific targeted campaign cycle”.
“Tech-touch engagements are an integral part of the customer journey, starting when they are evaluating our solution." We have identified a segment of our target audience that is interested in video but does not feel empowered to produce it. Our first thought was, how can we share that information with them, even if they are not yet customers, so they will trust us when the time comes.
“In a perfect world, we give our customers the option to tell us how they would like to consume the information, and we act accordingly”.